What is organizational redesign concerned with?

Organizational redesign is fundamentally concerned with changing the existing organizational structure. This can include altering roles, responsibilities, processes, and hierarchies to improve efficiency, adapt to new market conditions, or better align with the strategic goals of the organization. By reevaluating and modifying the structure, organizations can enhance collaboration, improve communication, and foster innovation, ultimately leading to better performance and competitiveness.

In contrast, maintaining the current structure does not address the need for adaptation and improvement and thus does not align with the principles of organizational redesign. The development of new marketing strategies and conducting employee satisfaction surveys, while important activities, do not directly involve the fundamental restructuring of the organization itself, which is the core focus of redesign efforts.